Our Journey ✨
Follow our story, milestones, and behind-the-scenes moments as we grow, innovate, and share our passion for natural beauty with the world
Our Journey
Organic Shop at Yolo Squash Tournament
A truly sporty weekend with Organic Shop and squash 17–18 January 2025 marked a truly sporty weekend in Estonia, bringing together both elite and amateur squash players on court. Over the weekend, BIC Stage 2 – the Baltic Individual Championships took place, where top players from Estonia, Latvia and Lithuania competed. After two intense days of matches, the three best women and three best men of the stage were determined. At the same time, on 17 January, the New Year Women’s Squash Tournament was held, welcoming amateur female players who came together to challenge themselves, enjoy the game and celebrate movement in a supportive and motivating atmosphere. Together, these two events highlighted squash as a sport for everyone, from high-level competition to first-time tournament experiences. Organic Shop supports active and joyful lifestyles Organic Shop was proud to support this sporty weekend and is also a court sponsor at Yolo squash, contributing to the growth of squash and healthy lifestyles in Estonia. The best players were rewarded with products from Organic Shop’s Sport Collection, created for people who love to move and take care of themselves. The collection is powered by the Active SPORT Complex, combining Magnesium, Collagen, Hyaluronic Acid, Rutin, Panthenol and Squalane to support skin hydration and recovery after physical activity. Organic extracts of Papaya, Coconut, Orange, Chili and Peach add a fresh, tropical touch, turning post-workout care into a moment of self-care. Try squash – one of the healthiest sports in the world Squash has been ranked by Forbes as one of the healthiest sports in the world, combining cardio, strength and coordination in one dynamic workout. At Yolo squash, everyone is welcome, beginners and experienced players alike. Free trial sessions take place every month, offering an easy and friendly way to discover the sport. 👉 Learn more: https://yolosquash.ee/en/👉 Free sessions & events: https://yolosquash.ee/en/events/ No matter what activity people choose, yoga, running, fitness, dancing or squash, Organic Shop adds a tropical boost and freshness. It turns every routine into a joyful self-care ritual. #organicshopcommunity
Our Story
Organic Shop was created with one clear belief: self-care should feel good — emotionally, sensorially and honestly. Natural beauty doesn’t have to be boring, strict or intimidating. It can be colorful, playful and enjoyable, fitting easily into real everyday life. From the very beginning, we wanted to create products that bring pleasure, not pressure — cosmetics you genuinely look forward to using.
Organic Shop at Beautyworld Middle East Dubai 2025
Celebrating Natural Beauty on a Global Stage 🌍 Beautyworld Middle East is one of the world’s leading international trade shows for the beauty, skincare, and wellness industry. Held annually in Dubai, the exhibition brings together global brands, distributors, retailers, and beauty professionals from across the Middle East, Europe, Asia, and beyond. In 2025, Organic Shop proudly took part in Beautyworld Middle East, presenting its natural and joyful approach to skincare within the exhibition’s dedicated Clean + Conscious segment. What Is Beautyworld Middle East? Beautyworld Middle East, hosted at the Dubai World Trade Centre, is the largest B2B beauty exhibition in the Middle East. The event showcases innovations in skincare, cosmetics, haircare, fragrances, packaging, and sustainable beauty solutions, while offering valuable networking opportunities for industry professionals. Each year, the exhibition attracts thousands of visitors and exhibitors from dozens of countries, making it a key meeting point for the global beauty industry. Organic Shop in the Clean + Conscious Segment The Clean + Conscious area highlights brands that focus on natural ingredients, responsible sourcing, sustainability, and transparent beauty standards. Organic Shop’s participation in this segment reflects the brand’s core values: 🌿 Nature-inspired formulations 🌿 A joyful and accessible approach to self-care 🌿 Commitment to responsible beauty practices At Beautyworld Middle East, Organic Shop showcased its diverse range of face and body care products, inspired by botanical ingredients and designed to make everyday skincare a pleasant and colorful experience. Bringing the Global Beauty Community Together Participating in Beautyworld Middle East allows brands like Organic Shop to connect with international partners, explore new markets, and stay close to global beauty trends. The exhibition serves as an important platform for building long-term relationships with distributors, retailers, and beauty professionals from the Middle East and other regions. For Organic Shop, the event was another step in sharing its philosophy of joyful, nature-powered skincare with a global audience.
Organic Shop Pop-Up Successfully Wrapped Up in Thessaloniki, Greece 🇬🇷
In September 2025, Organic Shop took part in a pop-up at Apollonia Politia, Hondos Center, Thessaloniki — welcoming visitors to explore our organic skincare favorites and share joyful moments throughout the month.
Organic Shop Pop-Up in Split, Croatia 🇭🇷 — A Colorful Summer Experience
This summer, Organic Shop shared its joyful world of natural beauty with a vibrant pop-up store in Split. Locals and visitors explored our organic, vegan and cruelty-free favourites, discovering scents, textures and summer moments inspired by nature.
First Organic Shop Pop-Up in Milan, Italy 🇮🇹
This May, Organic Shop shared its joyful beauty world in Milan with a month-long pop-up store — inviting visitors to explore our natural, certified organic products and vibrant atmosphere.